Saturday, 25 September 2010

Tell 'em about the honey, mummy.

He's back!!

Yep that big cuddly hulk of yellow fur is bursting back onto our screens to herald the arrival of Honey Waffles, the new cereal by the makers of Sugar Puffs.

I am so excited about this. I grew up on Sugar Puffs and with the original Honey Monster and loved the classic adverts with Henry McGee.

When I was sent some Honey Waffles to review, I was a little concerned that my daughter would refuse to try them, but she saw the new advert and fell for the clumsy lovable monster straight away.

Generally, when it comes to food, my 2 year old daughter knows what she likes, and likes what she knows. She is a creature of habit, and breakfast every day consists of a bowl of cereal with milk, followed by a bowl of cereal without milk (strange girl!).  There have until now, been only two types of cereal she'll deign to load onto her spoon.  There's the wholegrain one knitted by nanas which I try to steer her towards, or more often than not, the one that generally reigns supreme - the little 'O's. So I had some doubt that she would even entertain a new rival for her morning affection. But try it she did, and she wolfed it down, declaring it 'yummy'!

I do try to watch what she eats, so I did notice that Honey Waffles have considerably more sugar content than her usual cereal, although interestingly Honey Waffles have much less salt than her favourite hoops. 

I think these will stay in our house to expand her breakfast repertoire, but I don't think I'll allow her to eat them every day.  Mind you, the way her Daddy's scoffing them, she might not get the chance!

This is a sponsored post.


  1. I'm currently waiting for some to arrive! I can't wait! The advert reminds me of when I was young. *Sobs*

    Great that they have less salt! Kids need a bit of sugar. I know it's not good for them but I guess the morning would be the best time to have it?

    Becca x

  2. Might have to try some! They sound lovely! Yep, I remember the old advert very well. Lovely blog and nice to get some info on the nutrition value too :O)

  3. Really nice to get good feedback on our ad and to hear first hand that both it and the product itself appear to be liked.

    We deliberately wanted to take the Honey Monster back to his 1976 roots and let him be less sophisticated. In the words of my own young son when he viewed the historical reel of eveyy ad the brand had done: "He's funny when he's stupid." I wouldn't use those words exactly, but then I'm not a kid.

    Damon Collins. Executive Creative Director, RKCR/Y&R Advertising