Yorkshire tea is my tea of choice. I've drunk it for years and when I gave up caffeine 18 months ago I tried many different brands but Yorkshire decaf was the one I settled on, giving the roundest, fullest flavour.
Now there's another reason to love Yorkshire Tea as well as the taste. They have teamed up with The Woodland Trust (and enlisted the help of The Gruffalo) and committed to plant 1 million trees both here in the UK and in Kenya where they source their tea.
The people at Yorkshire Tea have always had a passion for trees - it's such a key part of what they do - and have already planted 3 million trees over the years and been instrumental in saving large areas of rainforest too. Now, they pledge to plant 500, 000 trees in the UK with the help of the Woodland Trust's schools network, and 500, 000 trees in Kenya over the next 5 years. It's part of their big aim to become carbon neutral by 2020.
|Image: Yorkshire Tea|
100, 000 trees have already been planted at schools across the UK fuelling children's love of the great outdoors. Tom Blair, Brand Manager at Yorkshire Tea says:
"With the help of The Woodland Trust's school network and the popular Gruffalo brand, we're hoping to encourage the next generation to think about the importance of trees..."
Look out for the special promotional packs of Yorkshire Tree in store now. Specially designed by Axel Scheffler, The Gruffalo replaces the traditional Yorkshire landscape on the new boxes. Author Julia Donaldson has also penned a special rhyming couplet to support the campaign and features on the reverse of the box. This is the first new Gruffalo copy Julia has written in over a decade.
Follow the news on the website, play interactive games and print out activity sheets, and keep up to date on social media using #yorkshiretree
Disclosure: We were sent a hamper of tea products and a Gruffalo mug to help spread the word.